Some questions to consider to help you get into the SRCL case study
1. how many employees do they have?
2. what financial resources do they have?
3. What skills do the employees have?
4. Do they have any investment plans or have they made a recent investment
can they afford them?
was the investment successful
5. People – who are their managers? What is their management style
6. How do they motivate staff
7. Are there any motivation problems? Why?
8. What do they sell, good or service?
9. Who do they sell to? How does this make a difference?
10. What features make the product unique?
11. What is the price? How is price determined?
12. Do not assume that the general public is the customer -> total change in promotion and price when selling to business customers
13. What promotion do they do? Is it successful?
14. What does the business actually want to achieve?
15. Who is their competition?
16. How are they affected by the current context – credit crunch, recession etc
Also Consider the following (ACCESS): -
1. Some context factors are topic based, others are more general
1. Assets – what are the firms key assets/strengths
2. Competition – who are they
3. Customers – trade or consumers, what type of market etc?
4. Environment – the competitive environment PEST, SLEPT, PESTLE
5. Stakeholders – who are the main stakeholders – attitudes etc
6. Success – Is the firm failing or succeeding, What is it trying to achieve?